ABU DHABI | 22 - 25 JANUARY | ABU DHABI NATIONAL EXHIBITION CENTRE

DUBAI | 5 - 8 FEBRUARY | DUBAI WORLD TRADE CENTRE

THE LEADING LIFESTYLE EVENT IN THE REGION.

ABU DHABI
26-29 June 2019
Abu Dhabi National Exhibition Centre
3:30 PM - 10:30 PM

DUBAI
5-8 February 2020
Dubai World Trade Centre
3:30 PM - 10:30 PM

عربى

DIGITAL MARKETING OPPORTUNITIES

Do you know that BRIDE DUBAI & ABU DHABI have:

  • 14 million+ followers on social media reached through influencer marketing & digital campaigns?
  • 8.5 million page impressions
  • 4.2 million post reach
  • 530,000 website views
  • 400,000 SMS & Email databases
  • 70,0000 social media engagements

How can you take advantage of #BRIDE2020 ‘s massive digital reach?

Be a part of our #BRIDE2020 digital media journey by booking one of our digital packages. These packages are a perfect supplement to your stand at BRIDE DUBAI & ABU DHABI.

Alternatively, companies who are unable to book a stand but still want to take part in the event and maximise our consumer reach can avail of the following options.  

How we reached 14+ million online followers and how we can help you do the same

Standing out in an overcrowded online environment can be very challenging. How do you catch the interest of your target audience effectively and keep them engaged? If you are a young brand, the process can be much more difficult because you need to compete with heavyweights in your industry.

We understand your struggle that’s why we would like to share how we at Bride Dubai & Abu Dhabi were able to break through and reach over 14 million followers over the course of the two events.

 

We shared valuable content topics

When we post on our social media pages like Instagram, Facebook, and Snapchat, we make sure that the content themes are curated so that they are useful to our audience. Our goal was always to entertain, inform, and let our audience know about the hottest lifestyle trends through our posts. We collaborated with our exhibitors about the latest trends and feature these on our posts.

We used diverse multimedia formats

We utilised a combination of eye-catching images, video clips, infographics, polls, and blog articles to keep our feeds interesting. Our sponsors and exhibitors were also regularly featured in the videos and posts.

We targeted the right demographic

We made sure that our sponsored posts were targeting the right audience. Our success was reflected on our visitors’ profile at BRIDE 2019, wherein over 90% of our attendees were female and at least 80% of these were Emirati females.

We support digital with an above the line, below the line and PR marketing

To drive eyeballs and clicks to our online channels, we implemented an exhaustive marketing campaign that included radio spots, magazines, SMS marketing, email marketing, content marketing, billboards, and PR. Our PR efforts alone garnered USD 4.5 million worth of media coverage.

We engaged digital media influencers and partners

Being the leading lifestyle event in the Middle East, we tapped the region’s premier digital influencers to create a bigger buzz about the events. We also involved our media partners and exhibitors to reach their audience as well.